Past Monthly Events
You don’t want to miss this!
Join us for our next FPRA Treasure Coast chapter meeting featuring Lydia Martin, Chief Communications Officer for St. Lucie Public Schools. Lydia brings a wealth of experience leading communications in one of our region’s largest school districts—her insights into engaging stakeholders, crafting strategic messages, and amplifying the impact of education through storytelling are sure to inspire.
2025–2026 Board Installation
Our chapter welcomed a new board of directors and celebrated another year of growth and connection in the public relations profession.
The new board of directors includes:
President – Kaitlyn Ballard
President Elect – Courtney Ziesman
Immediate Past President – Flynn Fidgeon
VP of Membership – Carolyn Dawson
Treasurer – Christine Westenhaver
VP of DE&I – Katherine Westenhaver
VP of Digital Media (Newsletter and Media Relations) – Marissa Gleocker
VP of Digital Media (Social and Graphics) – Kyrianna Kennedy
VP of Awards – Makenzie Splitter
VP of Programs – Marth Anne Kneiss
VP of Credentials – Jennifer Trefelner
We also took time to celebrate the achievements of our members and colleagues. First, we highlighted winners from the statewide 2025 Golden Image Awards Ceremony. Our chapter proudly brought home multiple accolades from the 2025 Golden Image Awards, including:
President’s Award – Treasure Coast Chapter, for elevating the visibility, credibility and future of public relations in our region through efforts that further the profession.
Silver Pinnacle Awards:
Communicator of the Year – Erin Miller
Government Communications Team of the Year – City of Port St. Lucie
Nonprofit Communications Team of the Year – Boys & Girls Clubs of St. Lucie County
Mentor of the Year – Jennifer Trefelner, APR, CPRC
Golden Image Awards of Distinction:
Three honors for Jennifer Trefelner
One honor for Erin Miller
Top Honors – The Firefly Group earned the Judges’ Award, Golden Image Award and the prestigious Dick Pope All-Florida Golden Image Award for the Martin County Forever Sales Tax Referendum Campaign.
In addition, we celebrated member milestones at the FPRA Annual Conference:
Leadership FPRA Class IX Graduate – Marissa Gleockler, completing a year-long leadership program.
2025 Joe Curley Rising Leader Class Nominee – Courtney Ziesman, recognized at the President’s Luncheon.
Then, we presented our local chapter awards to recognize the individuals who make the FPRA Treasure Coast Chapter strong, connected and thriving.
Virginia Moulton Award – Rachel Tennant: Virginia Moulton was our chapters’ founding member. This award is presented to a board member who dedicated the past year to crafting innovative and impactful programming for our members. Rachel consistently delivered thoughtful, engaging and relevant professional development opportunities. Her planning and commitment ensured that each program inspired meaningful learning, fostered connections and reinforced FPRA’s mission to advance the profession of public relations.
Rising Leader Award – Marissa Gleockler: Not only did she graduate from Leadership FPRA Class IX, demonstrating her commitment to professional growth and leadership within our association, but she also stepped forward once again to serve as Vice President of Digital Media for FY25–26. By taking on this role, Marissa continues to share her expertise in strategic communications and digital engagement, ensuring that our chapter’s presence remains strong, relevant and forward-looking.
Member of the Year Award – Jennifer Trefelner, APR, CPRC: Jennifer exemplifies the spirit of FPRA through her continued mentorship of members, guiding them to enhance their skills further and deepen their involvement in the association. Beyond her mentorship, Jennifer also provides steady leadership and continuity, ensuring the Treasure Coast Chapter thrives. Her insight, experience and commitment strengthen the foundation of our chapter and make her an indispensable resource to its success.
President’s Award – Jenny Tomes, APR, CPRC: In recognition of her perseverance and grit in earning the Certified Public Relations Counselor credential. Despite facing several setbacks beyond her control, Jenny never wavered in her determination. She continued to push forward with focus, dedication and resilience until she achieved this remarkable certification. Her journey reflects personal strength and the spirit of excellence that FPRA represents. Jenny’s achievement is an inspiration to her peers and a testament to what is possible through persistence and commitment.
Next, we were honored to have FPRA State President Lindsay Hudock, APR, CPRC install our board and share an inspiring message with members. She highlighted how 90% of FPRA members feel embraced by this community and encouraged us to continue growing by:
Welcoming skilled digital creators
Engaging Gen Z communications professionals
Offering interactive programming
Building more inclusive governance
She reminded us that thought leadership and community thrive when we “be someone people want to follow.”
We’re excited to carry this energy into the year ahead and invite PR professionals across the Treasure Coast to join us in advancing the profession together.
Learn more about FPRA and how you can get involved.
Conscious Communication: Effectiveness through Empathy
What if the way you speak became the most powerful tool in how you lead? In today’s rapidly evolving workplace, communication isn’t just a soft skill—it’s a strategic advantage.
The most urgent leadership currency today is not efficiency—it’s emotional integrity. Organizations are experiencing relational breakdowns, trust erosion, rising burnout, and talent loss—not because of strategy failure, but because communication has become transactional rather than transformational.
This presentation explores the transformative power of conscious communication as a cornerstone of effective leadership, team cohesion, and organizational culture. Far beyond “being nice,” conscious communication is the deliberate practice of speaking and listening with presence, empathy, and integrity.
Conscious communication isn’t a nicety — it’s a necessity. It’s the missing link between thriving people and thriving performance.
Preventing A Crisis before It Happens.
Joel Staley, a 25-year corporate communications veteran, presents “Preventing a Crisis Before it Happens.” His experience leading crisis teams for the world’s largest PR firms includes defending against a CBS News 60 Minutes assault, which earned Joel and his team a PRSA Radiance Award for best crisis communications campaign. Joel shares tactics and techniques for conducting an organizational vulnerabilities assessment as well as guidance on generating crisis scenario plans that mitigate the discovered vulnerabilities.
Communicator Of The Year Awards
An evening of celebration as we recognize outstanding individuals who have made a lasting impact on our community!
Keynote Speaker: Lindsay Hudock, APR, CPRC
“Gen Z in the Workplace”
Awards Presentation:
We will honor dedicated individuals whose work has strengthened our community through service, leadership, and innovation.
Speed Networking
Connect with local communications professionals, exchange ideas and grow your network in a fun and engaging way. Whether you’re looking for mentorship, collaboration or just expanding your circle, this is the perfect opportunity to spark new connections.
Unlock the Power of Innovative Communication Tools
Discover cutting-edge tools and strategies to elevate communication in today’s digital world. This session will introduce you to innovative electronic tools to create engaging communications, connect employees, manage processes, and more. Gain insights into how these tools, enhanced by AI capabilities, can improve your communication tactics, providing you with rich reporting metrics and deeper audience engagement.
This Could Get Ugly
Get ready for an event full of festive fun and networking! Join us for our Ugly Christmas Sweater Party, where the tackier, the better! Bring your most outrageous holiday sweater and connect with like-minded professionals in a fun and festive atmosphere.
Launch Communications Story And Strategies
In 2022, Fort Pierce Utilities Authority and the City of Fort Pierce approved the relocation of the FPUA Wastewater Treatment Plant that is currently located on South Hutchinson Island. This aging plant, originally built for the U.S. Navy Frogmen Training area, poses risk to the vulnerable Indian River Lagoon during storms, and its relocation was proposed and denied multiple times in the previous 20 years. Local approval included approval of a $100 million bond to start the project, rate increases on wastewater customers to accommodate the bond, commitment to aggressively pursue grant funding for the remainder of the project cost, and town hall meetings to ensure that customers understood the project. Simultaneously, an international firm openly enlisted private equity takeover tactics to take over the relocation project, FPUA pursued rate increases on electric, gas, water and wastewater to allow for much-needed utility expansion projects unrelated to the WRF Relocation, and natural gas prices spiked nationwide to historic highs that caused major challenges for utility companies throughout the United States (and especially Florida, where 85% of our electricity is derived from natural gas). This presentation will give a brief overview of the communications strategy that FPUA pursued to navigate these items and communicate with our customers, ultimately gaining approval to relocate the treatment plant.
Annual Board Installation and Chapter Awards
The Treasure Coast Chapter of the Florida Public Relations Association (FPRA) for our Annual Awards Celebration and Installation of Officers on Thursday, September 19, 2024. Outgoing Chapter President, Jennifer Harris looks forward to celebrating the thriving year the chapter has had and recognizing the individuals who played a vital role in its success. Special guest and incoming State President, Julie Frey, APR, CPRC, will also make a special appearance to discuss her goals and vision for the upcoming year at FPRA. Julie will also oversee the installation of the new 2024-2025 Board of Directors, who will serve under the direction of the incoming Chapter President, Flynn Fidgeon, APR. A light breakfast will be served.
Building Strategic Community Partnerships
In this informative session, Brandi Burford, Public Relations and Marketing Coordinator for Underwater Engineering Services, Inc. (UESI), will share valuable insights on fostering effective community partnerships. Brandi brings extensive experience in public relations and marketing, specializing in creating mutually beneficial collaborations.
Attendees will gain practical strategies to focus first on building strong relationships, identify and approach potential partners strategically, and develop projects that benefit all parties involved.