The Trust Transformation: Better Relationships, Better Resources, Better Branding

Photo of Roy Reid, APR, CPRC, Executive Director of Communications for Adventist Health System

Roy Reid, APR, CPRC, Executive Director of Communications for Adventist Health System

Roy W. Reid, Jr., APR, CPRC is a leading authority on trust, public relations, business communications, and marketing. Named one of the “Top 100 Thought Leaders Influencing Trusted Business Behavior” by Trust Across America/Trust Around the World, he received a Lifetime Achievement Award from the organization for his original work in the areas of personal and organizational trust. He currently serves as Executive Director of Communications for Adventist Health System, one of the nation’s largest healthcare systems.

About Our Speaker: Roy W. Reid, Jr., APR, CPRC  

Throughout his career, Reid has worked with Fortune 500® companies, major healthcare organizations, entrepreneurs, professional service firms, and public agencies to create critical communication focused on earning, cultivating, or restoring trust. A compelling keynote speaker and sought-after advisor, Reid has worked with leading brands such as Wal-Mart, Walt Disney Resorts, 5/3 Bank, Junior Achievement, Adventist Health System, and CSX Transportation among others. Reid is the author of Outrageous Trust and co-author of The Trust Transformation with Dr. Omayra Mansfield.

Reid is Accredited in Public Relations (APR) and an active member of the Public Relations Society of America (PRSA). He is a Certified Public Relations Counselor (CPRC) of the Florida Public Relations Association (FPRA) and an Alumnus of the University of Central Florida whose School of Communications inducted Reid into its Hall of Fame.

Reid lives in Orlando where he is a student and instructor of martial arts and holds a Master’s Certification and fifth-degree black belt in Taekwondo. For more information, visit


  • FPRA November Meeting
    November 20, 2018
    3:30 am - 4:30 am



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