- FPRA September Meeting
September 18, 2018
8:30 am - 9:30 am
When Trolls Attack: Fortifying Your Social Media Against Negative Attacks
Social media is a primary means of communication for many agencies and organizations. But, it is also a vulnerable access point that can easily be infiltrated by negative comments and attacks. Join St. Lucie County Sheriff’s PIO Bryan Beaty to learn what you can do to prevent these attacks, respond when they occur and stop them. Bryan will use real-life examples of how social media posts can go viral and result in both positive and negative comments and provide you with take-a-ways to help you fortify your social media presence should the worst happen to you.
ABOUT OUR SPEAKER: Bryan Beaty is a public relations professional, Gator fan, and lover of all things outdoors. As the Public Information Officer for the St. Lucie County Sheriff’s Office, he is responsible for the day-to-day management of how information is provided to the media and public through both traditional and non-traditional channels of communication.
Bryan oversees the overall communications program for the agency that includes the organization’s website, social media efforts, and printed publications. He is also a Florida-certified law enforcement officer. Bryan holds a Master’s Degree in public administration from Nova Southeastern University and a Bachelor of Science from the University of Florida.
Venue: Keiser University